Service/UX research & design
Projectmanager & Service/UX designer
Paradiso Amsterdam – Own ID
In the first semester of the school year 2017/2018 the university of Applied Sciences worked together with Paradiso Amsterdam for a school assessment. The goal was to redesign the experience of Paradiso. Paradiso is a venue in a former church in the heart of Amsterdam. They are hosting more than a thousand events at several locations throughout the city, hosting over 600,000 people annually.
This was a team assessment and it was my rol to focus on the Service design, User Research, User Experience off screen and to be the project manager. On this page I will explain what our concept is.
Research phase: Paradiso ID
During our research phase we came across the following: second handed tickets are way to expensive and not safe to get in every circumstances. Ofcourse we knew Ticketswap was doing a good job of making it easy with good user experience. But we did a lot research on what target audience real experience in general was and more people then we thought had problems with ticketswap. Problems like buying tickets that turned about to be fakes, getting no moneyback when tickets were not working at the event, buying EXTRA pair of tickets and getting told they would get the money back after the event. They never got it.
We decided to do something about this by creating our own system. At first it was called ParadisoID. A application were the audience of the Pardiso venue in Amsterdam could easy buy personal tickets for themself and even for their friends. By linking tickets to real people through a special ID, we could never have any problems of having duplicated tickets. We also decided that people cant make any profit on their tickets. However they can sell for less the price they bought it for.
But that was not even our main selling point.